Limitless

This is the trailer for the new film starring The Hangover‘s Bradley Cooper: Limitless.

Not only does the film actually look good, the advertising has been pretty clever too. For those of you who live in London and travel by tube you may have seen a weird advertisement above your head for a pill…

The pill advertised is the one featured in the movie which means the Coopers character can basically be superhuman because the medicine is allowing him to access more of his brain. The advertisement is really just a clever way of promoting the film.

You may have also seen this advert on the underground:

You can’t see from the grainy picture but the list of side effects include: homicidal blackouts, paralysis and it says that it will result in sudden death. As you can imagine this caused confusion to some people (including myself) when I first read it!

Did you see the adverts? What do you think?