Context MC

Clearly someone has been taking Chanelle’s Youtube tips to heart. No, not Rebecca Black. The latest soon-to-be star hailed from the site’s hall of fame is urban artist, Context MC, from… Norwich. Not exactly well known for its gritty environment, yet Context has pulled off the amazing feat of moving from Youtube to MTV after just posting two videos. To quote his own words, it’s definitely a case of “no small steps”.

Now airing on MTV Base ‘Off with their heads’ featuring Vertex of Marvell has a believable edge with lyrics that embrace Context’s hometown: “my background’s a mining town so you will never see me give up or start lying down”.

Featuring a wide range of ‘typical’ Norwich characters in the video, Ed Sheeran also appears in it (another talented young lad, now signed to Atlantic Records). Despite using a characteristically Grime beat, Context has been wary of putting himself in that category saying in an interview with the BBC “While my music shares a lot in common with grime, I often feel grime is more of a mind state and I don’t know that it is 100% me to be honest.”

Whatever genre you put his music in, big things are likely to be on the horizon for Context, so definitely watch this space.