Categories

Ben Gilbert: The Music Mogul

“The internet has had a huge role in changing the landscape of the music industry, “ says, Ben Gilbert, who without a shadow of a doubt knows his trade. Tall, articulate and with a great deal of facial hair, the knowledge that he gained from 15 years of music journalism is ever apparent. With credentials stacked up that include Q and Select magazine, and time interviewing metal bad boy Marilyn Manson and Queen of the charts, Beyoncé, who “glittered like a diamond”; Gilbert definitely has the CV to wax lyrical about all things music. From latest hits, latest music trends and even Lady Gaga, the Yahoo Music blogger gives us a unplugged insight into the evolving music industry.

Starting his career in local newspaper, Essex boy Gilbert began writing when the world of Indie guitar music was underground and vinyl’s were still at their peak. He has witnessed first hand the extraordinary change from the Sony Walkman through to the Apple’s iPod that has lead to the convergence culture that we live in today.

As well as the change to the digital world we live in today, Gilbert also discusses how the mystique from artists has been lost. “In my day you didn’t know what Lily Allen was having for her breakfast,” laughed the music journo, when touching on the subject. The relationship between the music industry and the fans has diminished with the evolution from the digital. “The music industry is now getting payback for how it treated its fans 15 years ago,” he said, emphasising that he paid £17 for albums that weren’t worth it ‘back in the day’ whereas now, fans can download music in an instant without the need for the devotion he once had.

Things have definitely been shaken up in the world of music today, Gilbert being one of the writers overseeing this change, states:  “It’s difficult to argue with the innovation of the internet. The fact that you can be working out of your bedroom in Cornwall and still be a successful artist is exciting.”

Ascene, Adele and Beth.

 


The Facebook filter

Saw this video flying around Facebook and when I saw it I knew I’d have to post it, this video is beyond cute. In my opinion Facebook is probably the next best place to find the greatest content on the net, (after VidPick of course) because it has already been through a process of acceptance, gathered momentum through the social networks and gained thousands of hits from adoring fans, what more could you want?

This then made me think about Facebook as more than a social platform, instead like a filter with billions of critics (that would be you) who pass on good and bad reviews of videos they find to their 126 friends who in turn do the same to their 87 friends, and so on. YouTube may display the videos, be it great ones or not so great ones, but it’s up to the regular users of the website to promote the ones that make them think, “ah this would make Tom crack up,” in order for the link to be posted onto ‘Toms’ profile.

It is a ripple effect. The video creates the splash but without people linking and recommending the video there won’t be any ripples. Ripples are only created when users bother to tell a friend about the ‘hilarious’ video they just saw, or post it on Facebook for all their friends to check out. Without social networking video’s would only be viewed and liked by a user stumbling across the content. Facebook and Twitter however, deliberately direct people to one particular video unlike YouTube which displays millions, so unfortunately the chances of becoming a YouTube hit is very, very slim indeed. Damn it, I really thought my attempt at The Chinese Boys was going to get me famous ha.

xCx

Design a site like this with WordPress.com
Get started